How central the individual is to the whole communication network.
Key player Has access to, and communicates with, many individuals.
Outreach
Sociable, popular and comfortable in establishing relationships and connecting with others.
Pioneer Sociable and popular who comfortably establishes relationships and connect with others
Receptivity
How much others approach the individual for information.
Specialists Respected and trusted for their opinion, advice and expertise.
Access
How effectively the individual can reach different parts of the network.
Pulse Taker A person who sits at the intersection of information ‘highways’ and can efficiently relay information across the network.
Linkage
How much an individual connects disconnected groups or individuals in the network.
Broker A lynchpin who can connect disconnected groups/individuals, this person knows who holds important information, and how to obtain and distribute it.