How central the individual is to the whole communication network.
Has access to, and communicates with, many individuals.
Sociable, popular and comfortable in establishing relationships and connecting with others.
Sociable and popular who comfortably establishes relationships and connect with others
How much others approach the individual for information.
Respected and trusted for their opinion, advice and expertise.
How effectively the individual can reach different parts of the network.
A person who sits at the intersection of information ‘highways’ and can efficiently relay information across the network.
How much an individual connects disconnected groups or individuals in the network.
A lynchpin who can connect disconnected groups/individuals, this person knows who holds important information, and how to obtain and distribute it.