Case Study

IT Consultancy

Background

  • An Information Technology Consultancy was undergoing an organizational change initiative in it’s West Midlands office. The company wanted to ensure that it’s communication and collaboration between departments would not be adversely influenced by the change, potential changes it could make to collaborative structures, and opportunities to increase sales.

  • Network Centrality was utilized to assess the actual and potential communication network to identify which relationships individuals wanted to cultivate to become more effective in their role. This would provide the organization with tangible results to develop these relationships to improve the effectiveness of the business.

  • 64 employees completed the Network centrality survey, exploring communication and collaboration, and customer insight sharing.

Findings

1

Communication & Collaboration

The first topic explored was communication and collaboration, with participants asked to identify how often they communicated with colleagues regarding work-related topics.

Department

  • In the network graph, circles represent individuals and lines represent communication relationships.

  • Finance and Strategy had strong communication and collaboration relationships with other departments, while Research & Development was largely separated from the rest of the organization.

  • Therefore, the Research & Development department has less ability to collaborate with other departments, and less access to useful information, knowledge and skills that the other departments could offer.

Gender

  • It was also determined that Female employees communicated three times as much as their Male colleagues. Therefore, the Female employees were more important to effective functioning of the communication and collaboration network.

  • Females were also more likely to communicate with other Females and Males, than Males were to communicate with both Females and Males. Therefore, overall Females tend to communicate more with others about work-related topics and are more likely to share and receive important information in the network.

2

Customer Insight

The final topic explored was customer insight, with participants asked to identify which of their colleagues they shared customer insight with to support sales and projects.

Department

  • In the network graph, circles represent individuals and lines represent customer insight-sharing relationships.

  • It was identified that the Strategy, Supply Chain and Human Resources departments were most effective at sharing customer insights with colleagues. In contrast, the Learning & Development, Information Technology, and Research & Development departments were least effective at sharing customer insight.

  • Therefore, the Learning & Development, Information Technology and Research & Development departments were inadvertently limiting the potential for sales and successful client projects through less active sharing of their customer insight.

Gender

  • It was also determined that Female employees shared customer insight twice as much as their Male colleagues. Therefore, the Female employees were more important to increasing sales and ensuring success of client projects.

  • Male colleagues were inadvertently limiting the potential for sales and successful execution of client projects by less actively sharing customer insight with colleagues.




Solutions

The departments were encouraged to engage in ‘open problem’ sessions, where each department would present a project or issue they were working on, and solicit the advice of the other departments. The purpose of this was to increase cross-departmental collaboration, and to break down silos.
Key individuals from across the network were identified as potential Change Agents to support the initiative for greater collaboration and sharing of customer insight.
Male employees were actively encouraged to share customer insight more proactively with their colleagues to increase the potential for sales and successful execution of client projects.

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